Fabita is the evolution of an industrial firm with over 10 years of experience in the sector of induction and vitroceramic hobs and of extractor hoods.
Thanks to a consolidated know-how acquired from the specialization of the Marche region, where it is placed, traditionally recognized for manufacturing kitchens and home appliances, Fabita radically renews it’s strategy through the collaboration with Adriano Design, with the aim of exploring a new path with a brand-new image.
The Turin-based studio, which made of the technological research and of the multidisciplinary experimentation the drivers of its own design language, has introduced highly innovative products in terms of feature, design and intended use – not only residential and private but also collective.
Cooking still plays a vital role at home, which is now present even in the modern metropolitan workplaces or in holiday situations, and at the same time spaces become increasingly smaller, social behaviours more nomadic, living environments more hybrid: with the new Fabita product range the kitchen deconstructs itself and turns traditional furniture into a series of free, light, flexible elements.
The new brand fits into contemporary period, with the aim of revolutionising the home appliance concept by making it accessible to everyone, seizing the great ongoing transformations: the urbanization phenomenon, the rearrangements deriving from fast professional and personal changes, global movements, the spread of co-habitation and co-working models.
The productive flexibility of Fabita offers to its partners the possibility to customize the products, making them exclusive: this has allowed the company to strengthen the reference channel, which is mainly made up of furniture companies, architects and interior designers.
With a turnover that keeps increasing and export sales exceeding 90%, Fabita is strongly intensifying the Italian network of distributors through a widespread trade organization throughout the country and towards opening up new dealers in Europe, Asia and USA.